Opinionated New Yorker. Content strategist by day. Python learner by night.

The tools and strategies are meaningless if you’re using the wrong mindset.

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I’ve been doing a lot of thinking lately about why so much marketing fails. When we talk about great marketing, people always mention the same names, right? Apple. Nike. We mention these big-picture thinkers who innovate. We bring to mind all of the companies and people we know have led the charge in their respective industries and continually make it look good.

Then… we do the opposite of what those companies and people would do, baffled by how we repeatedly fail to “move the needle” with these efforts that sound like the right things to do.

So why does so much marketing fall flat? In short, I believe it’s because we’re so obsessively caught up in the vocabulary and tactics of it all — execution, workflows, pushing needles, keywords, KPI, SEO, lead-gen, PPC, CTA, ROI — and we forget that the purpose is to get people to do the talking for you. …


This is true in general for marketing. I feel like people have often forgotten that there are no guarantees and we launch things making well educated guesses, see what sticks depending on your audience, and THEN we have data to go on.


Not a Mac. Not a PC. Something different with pleasant surprises and unexpected caveats.

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As a Chromebook user for the past three years, I can say that the Chromebook can be a great investment if you need a new laptop that won’t make you sweat when you check your bank account. Although I‘ll likely stick to the Chromebook for years to come, it’s hard for me to suggest it to people because it can be a very different experience than most are used to or willing to compromise to. This article should help you understand what makes a Chromebook so different beyond just being a cheap laptop.

The Most Important Chromebook Factor

Unfortunately, a lot of people buy Chromebooks and feel like they’ve been led astray, swindled and bamboozled when they realize it’s nothing like the Mac or Windows devices they’re used to. …


Seeing a good film is cool. Laughing at a bad one together is modern romance.

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Going to see a movie has long been a standard date night activity. For some, with so many date night options, a movie can seem like a safe bet with lots of choices that should satisfy anyone.

I usually advise against going to the movies on a first date, especially if you haven’t conversed much before asking them out. But when I do greenlight a first date movie, it’s for the benefits of seeing the worst movie out.

The Point of First Dates

Couples go on date nights to do things that break up the monotony that often comes with being together for a while. …


Zendesk’s Guide and Support functions help your business stand out from your competition by delighting customers with simple, time-saving solutions.

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I’m a firm believer that customer experience helps enhance your marketing. After all, great customer experiences give customers one more reason to talk about your business and . As business increased, we were beginning to get swamped with emails from customers asking the same questions. With a very small support staff, efficiency and quality were top priorities when it came to how we wanted to communicate with our customers.

We searched for ways to make things better and after researching a few options, we discovered Zendesk. In three days flat, Zendesk made it easier for our small staff to handle a gamut of customer inquiries, helped dramatically reduce emails and freed up the team to focus on more pressing issues as business increased. …


Your job is to emotionally connect with your customers. Not confuse them.

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We’ve all searched for an answer to something online and found sources littered with so many confusing terms and phrases that we left feeling more confused than when we arrived.

Jargon is sometimes used by businesses to seem more professional to potential customers. It’s as if they assumed using confusing jargon will overwhelm people, giving them a sense of hopelessness in finding the solutions to their problems, prompting them to immediately seek the help of the very company that made them confused.

If this sounds like the business you own or work for, the best time to stop using jargon would require a time machine. …


Burning out never made anyone better at anything.

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We all want to find ways to be more productive and maximize our days. We hunt for lifehacks on how to improve our performance and find article upon article advising us to wake up at 3, 4, or 5 am to work out, meditate, do yoga, hit the gym, etc. before actually “starting” the day (going to work?).

We’re inundated with people telling us how they wake up at unspeakable times in the morning and go to sleep running on fumes, convincing us to do the same over and over again until we see similar results. We’re bombarded with people, like Gary Vaynerchuk telling us to hustle, hustle, and hustle some more! Here’s the thing too many people get wrong about these supposed lifehacks — the message isn’t the problem. …


Is your digital marketing strategy focused more on what you’re offering or who you’re offering it to?

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Marketing is a field, an action, that seems simple in concept but complicated in practice, especially on the digital side of things. It’s common for us to think about the marketing team/person as the ones tasked to get the word out there that our business exists, reel some customers in, get more sales, and make us more money. It’s no surprise that this is the outcome that business owners commonly want. What might be a surprise is that in order to reach those goals, smart marketing puts the offer, itself, last.

What is Marketing About?

Marketing is commonly viewed as a vehicle to get new customers. But how do you actually go about getting new customers? For many businesses, especially smaller ones, the focus is often set too much on the offering itself. If that sounds familiar, you might be looking at marketing all wrong. …


Could leveraging the best of both worlds make Android greater?

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As a current Galaxy S9 owner, I love the handset but still have major gripes with the overall experience quality. As the Galaxy S10 was released, I knew that there were certain issues that would withstand and make it a beautiful, capable handset I would question just as much as I have with previous iterations.

Samsung devices, unlike those directly from Google, are easily available for subsidized purchase from multiple carriers, making them a more accessible touch-point for the Android platform experience. …


Spoiler alert: some of us might be kept as exotic pets.

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“white robot” by on

I’ve been doing some thinking for the past couple of weeks after seeing a video released by Boston Dynamics showing one of their robots, Atlas, . The video is disturbing if you, as I do, believe that robots will eventually figure out that in relation to this planet, we are like a virus slowly killing it and thus, killing ourselves.

It is at the intersection of humanity, our reliance on this planet, and the counter-logic we will impart to early robots as they evolve at a speed beyond our comprehension, that I believe they will come to the conclusion that in order to restore balance, peace, and all of the things we claim to value as a species, they will have no choice but to kill us to protect us from ourselves. …

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