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I help consulting firms and agencies make impactful, client focused content. Firm believer in quality over quantity. Opinionated New Yorker 🖖🏾

Why so much of Android’s innovation is lost in its tainted reputation.

GF“turned on iPhone on top of brown wooden surface” by Tyler Lastovich on Unsplash

Before I owned an iPhone, I owned at least 6 Android devices, starting with T-Mobile’s MyTouch 3G and G1 models, eventually giving up on Android devices some years later when the Galaxy Note 6 failed to hold or impress me, forcing me to switch back to the iPhone 5 I…

The tools and strategies are meaningless if you’re using the wrong mindset.

Photo by Icons8 Team on Unsplash

I’ve been doing a lot of thinking lately about why so much marketing fails. When we talk about great marketing, people always mention the same names, right? Apple. Nike. We mention these big-picture thinkers who innovate. …

This is true in general for marketing. I feel like people have often forgotten that there are no guarantees and we launch things making well educated guesses, see what sticks depending on your audience, and THEN we have data to go on.

Not a Mac. Not a PC. Something different with pleasant surprises and unexpected caveats.

Photo by Anete Lūsiņa on Unsplash

As a Chromebook user for the past three years, I can say that the Chromebook can be a great investment if you need a new laptop that won’t make you sweat when you check your bank account. Although I‘ll likely stick to the Chromebook for years to come, it’s hard…

Burning out never made anyone better at anything.

Photo by Harry Sandhu on Unsplash

We all want to find ways to be more productive and maximize our days. We hunt for lifehacks on how to improve our performance and find article upon article advising us to wake up at 3, 4, or 5 am to work out, meditate, do yoga, hit the gym, etc…

Explanations foster better behavior through awareness.

“girl stepping on paw prints” by Hugues de BUYER-MIMEURE on Unsplash

As a parent, it can be very frustrating to have to repeat yourself over and over again. The inquiries of why are a crowd-favorite for kids and one that can sometimes make you, the adult-ish person, a little stir crazy in finding answers to a seemingly infinite supply of questions…

Andrew Rowley

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