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I help consulting firms and agencies make impactful, client focused content. Firm believer in quality over quantity. Opinionated New Yorker 🖖🏾

Why so much of Android’s innovation is lost in its tainted reputation.

GF“turned on iPhone on top of brown wooden surface” by Tyler Lastovich on Unsplash

Before I owned an iPhone, I owned at least 6 Android devices, starting with T-Mobile’s MyTouch 3G and G1 models, eventually giving up on Android devices some years later when the Galaxy Note 6 failed to hold or impress me, forcing me to switch back to the iPhone 5 I had sold two days prior. When I owned Android devices I was a fanboy in a true sense. I would argue specs, features, and get into battles about which phones and platforms were better. In all, the only people who wanted to have those conversations with me were tech/phone nerds…

The tools and strategies are meaningless if you’re using the wrong mindset.

Photo by Icons8 Team on Unsplash

I’ve been doing a lot of thinking lately about why so much marketing fails. When we talk about great marketing, people always mention the same names, right? Apple. Nike. We mention these big-picture thinkers who innovate. We bring to mind all of the companies and people we know have led the charge in their respective industries and continually make it look good.

Then… we do the opposite of what those companies and people would do, baffled by how we repeatedly fail to “move the needle” with these efforts that sound like the right things to do.

So why does so…

This is true in general for marketing. I feel like people have often forgotten that there are no guarantees and we launch things making well educated guesses, see what sticks depending on your audience, and THEN we have data to go on.

Not a Mac. Not a PC. Something different with pleasant surprises and unexpected caveats.

Photo by Anete Lūsiņa on Unsplash

As a Chromebook user for the past three years, I can say that the Chromebook can be a great investment if you need a new laptop that won’t make you sweat when you check your bank account. Although I‘ll likely stick to the Chromebook for years to come, it’s hard for me to suggest it to people because it can be a very different experience than most are used to or willing to compromise to. This article should help you understand what makes a Chromebook so different beyond just being a cheap laptop.

The Most Important Chromebook Factor

Unfortunately, a lot of people buy Chromebooks…

Burning out never made anyone better at anything.

Photo by Harry Sandhu on Unsplash

We all want to find ways to be more productive and maximize our days. We hunt for lifehacks on how to improve our performance and find article upon article advising us to wake up at 3, 4, or 5 am to work out, meditate, do yoga, hit the gym, etc. before actually “starting” the day (going to work?).

We’re inundated with people telling us how they wake up at unspeakable times in the morning and go to sleep running on fumes, convincing us to do the same over and over again until we see similar results. We’re bombarded with people…

Explanations foster better behavior through awareness.

“girl stepping on paw prints” by Hugues de BUYER-MIMEURE on Unsplash

As a parent, it can be very frustrating to have to repeat yourself over and over again. The inquiries of why are a crowd-favorite for kids and one that can sometimes make you, the adult-ish person, a little stir crazy in finding answers to a seemingly infinite supply of questions into the minutia of the way things are. In moments of frustration and just wanting your kid to do what you said, we sometimes reply with “because I said so” as a way to make it all stop for a brief moment. At that moment, we put ourselves and the…

Andrew Rowley

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